UPOREDNA ANALIZA ONLAJN VIDLJIVOSTI VISOKOŠKOLSKIH USTANOVA PRIMENOM ALATA INTERNET MARKETINGA
Ključne reči:
visokoškolske ustanove, obrazovanje, internet, internet marketing, alati internet marketinga
Apstrakt
Učestala upotreba interneta u obrazovanju uslovila je promenu procesa prenošenja znanja i istraživanja u velikoj meri. Samim nastankom interneta, dogodile su se promene u sferi marketinga, te pored dosadašnjeg tradicionalnog marketinga, nastaje internet marketing i velikom brzinom uzima primat u odnosu na sve dosadašnje načine oglašavanja. Cilj ovog rada jeste da istakne značaj, ulogu i prednosti internet marketinga, ali i njegovu primenu u visokom obrazovanju, sa posebnim akcentom na benefite primene alata internet marketinga u visokoškolskim ustanovama. U radu su analizirani najbolji strani i domaći univerziteti i njihova primena onlajn alata internet marketinga.
Reference
[1] Abbate, Janet. 2000. Inventing the Internet. The MIT Press.
[2] Rovai, Alfred. 2009. The Internet and Higher Education: Achieving Global Reach. Elsevier.
[3] Stankov, Slavomir, Marko Rosić, Adrina Granić, Maleš. Lada, Ani Grubišić, / Branko Žitko. 2004. „Paradigma e-učenja i inteligentni tutorski sustavi.“ Savjetovanje Računala u obrazovanju. Opatija, Hrvatska: MIPRO 2004, Računala u obrazovanju : zbornik radova = Computers in education : proceedings ; u okviru XXVII. međunarodnog skupa MIPRO 2004. = XXVII. International Convention MIPRO 2004 / Čičin-Šain, Marina ; Gragojlović, Pavle ; Turčić-Prstačić, Ivana (ur.
[4] Petrović, Đorđe. 2016. „USE OF INTERNET RESOURCES AND IT TOOLS AND CHARACTERISTICS OF HIGHER EDUCATION INSTITUTIONS IN SERBIA.“ Megatrend revija 293-304.
[5] Breivik, Patricia Senn, / Elwood Gordon Gee. 2006. Higher Education in the Internet Age: Libraries Creating a Strategic Edge. Greenwood Publishing Group.
[6] Kotler, F. 2004. Marketing od A do Z. Novi Sad.
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[8] Ho, L.H., M.H Lu, J.C. Huang, / H.Y. Ho. 2010. „The Application of Search Engine Optimization for Internet Marketing: An Example of the Motel Websites.“ Computer and Automation Engineering (ICCAE); The 2nd International Conference on. 380-383.
[9] Quinton, S., / M. A. Khan. 2009. „Generating web site traffic: a new model for SMEs.“ Direct Marketing: An International Journal 109-123.
[10] Dodson, Ian. 2016. The Art of Digital Marketing. Wiley.
[11] Kim, W., O.R. Jeong, / S.W. Lee. 2010. „On Social Web Sites.“ Information Systems, Vol.35. No.2 215-236.
[12] Lee, Moosung, / Han Woo Park. 2012. „Exploring the web visibility of world-class universities.“ Scientometrics . Budapest: Springer. 201–218.
[13] Latysheva, E.V., L.V. Karlova, / A.S Koryakina. 2015. „Internet communication and transformation of university.“ International Conference on Research Paradigms Transformation in Social Sciences 2014. Elsevier Ltd. 566 – 571.
[14] Hanover Research. 2014. Trends in Higher Education Marketing, Recruitment and Technology. Washington DC: Academic Adminstration Practice.
[15] Academic Ranking of World Univeristies. n.d. ARWU Methodology 2018. http://www.shanghairanking.com/ARWU-Methodology-2018.html.
[16] Webometrics. n.d. Methodology. http://www.webometrics.info/en/Methodology.
[17] Nissom, Shane, / Narayanan Kulathuramaiyer. 2012. The study of Webometrics Ranking of World Universities. Technical Report, Faculty of Computer Science and Information Technology.
[2] Rovai, Alfred. 2009. The Internet and Higher Education: Achieving Global Reach. Elsevier.
[3] Stankov, Slavomir, Marko Rosić, Adrina Granić, Maleš. Lada, Ani Grubišić, / Branko Žitko. 2004. „Paradigma e-učenja i inteligentni tutorski sustavi.“ Savjetovanje Računala u obrazovanju. Opatija, Hrvatska: MIPRO 2004, Računala u obrazovanju : zbornik radova = Computers in education : proceedings ; u okviru XXVII. međunarodnog skupa MIPRO 2004. = XXVII. International Convention MIPRO 2004 / Čičin-Šain, Marina ; Gragojlović, Pavle ; Turčić-Prstačić, Ivana (ur.
[4] Petrović, Đorđe. 2016. „USE OF INTERNET RESOURCES AND IT TOOLS AND CHARACTERISTICS OF HIGHER EDUCATION INSTITUTIONS IN SERBIA.“ Megatrend revija 293-304.
[5] Breivik, Patricia Senn, / Elwood Gordon Gee. 2006. Higher Education in the Internet Age: Libraries Creating a Strategic Edge. Greenwood Publishing Group.
[6] Kotler, F. 2004. Marketing od A do Z. Novi Sad.
[7] Techopedia Inc. n.d. Website. https://www.techopedia.com/definition/5411/website.
[8] Ho, L.H., M.H Lu, J.C. Huang, / H.Y. Ho. 2010. „The Application of Search Engine Optimization for Internet Marketing: An Example of the Motel Websites.“ Computer and Automation Engineering (ICCAE); The 2nd International Conference on. 380-383.
[9] Quinton, S., / M. A. Khan. 2009. „Generating web site traffic: a new model for SMEs.“ Direct Marketing: An International Journal 109-123.
[10] Dodson, Ian. 2016. The Art of Digital Marketing. Wiley.
[11] Kim, W., O.R. Jeong, / S.W. Lee. 2010. „On Social Web Sites.“ Information Systems, Vol.35. No.2 215-236.
[12] Lee, Moosung, / Han Woo Park. 2012. „Exploring the web visibility of world-class universities.“ Scientometrics . Budapest: Springer. 201–218.
[13] Latysheva, E.V., L.V. Karlova, / A.S Koryakina. 2015. „Internet communication and transformation of university.“ International Conference on Research Paradigms Transformation in Social Sciences 2014. Elsevier Ltd. 566 – 571.
[14] Hanover Research. 2014. Trends in Higher Education Marketing, Recruitment and Technology. Washington DC: Academic Adminstration Practice.
[15] Academic Ranking of World Univeristies. n.d. ARWU Methodology 2018. http://www.shanghairanking.com/ARWU-Methodology-2018.html.
[16] Webometrics. n.d. Methodology. http://www.webometrics.info/en/Methodology.
[17] Nissom, Shane, / Narayanan Kulathuramaiyer. 2012. The study of Webometrics Ranking of World Universities. Technical Report, Faculty of Computer Science and Information Technology.
Objavljeno
2019-09-30
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
