ZNAČAJ PARASOCIJALNIH VEZA ZA PROCES BRENDIRANJA U K-POP INDUSTRIJI
Ključne reči:
Brend menadžment, muzička industrija, Južna Koreja, parasocijalne veze
Apstrakt
Ovaj rad analizira muzičku industriju Južne Koreje, parasocijalne veze, kao i značaj parasocijalnih veza u ovoj industriji. Kroz konkretne primere je prikazano koje to strategije ova industrija koristi kako bi se približila korisnicima (fanovima) i na taj način obezbedila uspeh izvođača. Istraživački deo ispituje koliko su parasocijalne veze prisutne u našem svakodnevnom životu.
Reference
[1] Slavka T. Nikolić, Jelena Stanković, Aleksandar Dejanović (2015). Brend Menadžment: Savremena A(tra)kcija. Novi Sad.
[2] Ekimov Mikhail (2021). The importance of marketing in the music industry. KAMK University of Applied Sciences.
[3] Kandert Karola (2021). Self Branding on Social Media in the Music Industry. Budimpešta
[4] Sarah Leung (2012). Catching the K-Pop Wave: Globality in the Production, Distribution, and Consumption of South Korean Popular Music. Vassar College
[5] Barkha Jaju (2021). The K-POP Lens: Analysing K-POP From a Business Perspective. Delhi
[6] Romano Santos (2022). Preuzeto sa VICE: https://www.vice.com/en/article/k7wnkn/celebrity-kpop-fans-parasocial-relationship-psycholoogy
[7] D. C. Giles (2010). Parasocial Relationships
[8] Veronica Espinal (2021). Parasocial Relationships in K-pop: Emotional Support Capitalism. Preuzeto sa:
https://www.envimedia.co/parasocial-relationships-k-pop/
[2] Ekimov Mikhail (2021). The importance of marketing in the music industry. KAMK University of Applied Sciences.
[3] Kandert Karola (2021). Self Branding on Social Media in the Music Industry. Budimpešta
[4] Sarah Leung (2012). Catching the K-Pop Wave: Globality in the Production, Distribution, and Consumption of South Korean Popular Music. Vassar College
[5] Barkha Jaju (2021). The K-POP Lens: Analysing K-POP From a Business Perspective. Delhi
[6] Romano Santos (2022). Preuzeto sa VICE: https://www.vice.com/en/article/k7wnkn/celebrity-kpop-fans-parasocial-relationship-psycholoogy
[7] D. C. Giles (2010). Parasocial Relationships
[8] Veronica Espinal (2021). Parasocial Relationships in K-pop: Emotional Support Capitalism. Preuzeto sa:
https://www.envimedia.co/parasocial-relationships-k-pop/
Objavljeno
2024-01-03
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
