AN INNOVATIVE APPROACH TO THE FINANCING AND DEVELOPMENT OF STARTUPS IN PERMACRISIS CONDITIONS

  • Milica Borocki Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Novi Sad
Keywords: Innovative Approach, Startup, Innovative Startup Ecosystem, Investment Risk, Permacrisis, Business Model, Financing

Abstract

In this master's thesis, the research results are presented for the selected business idea of a startup (An application providing information on the proper use of medications) in the founding phase: differentiating the target audience for a unique product/process/service (presented through the Lean Canvas business model), funding sources and methods, stages of further startup development in the conditions of a permanent crisis, considering an innovative approach as contemporary, sustainable, and market-acceptable.

References

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[7] A. Vekić, “Razvoj preduzetničkog poduhvata,” materijal sa vežbi, Fakultet tehničkih nauka, Novi Sad, 2022.
Published
2024-05-02
Section
Industrial Engineering and Management