ODRŽIVA MODA: UTICAJ KOMUNIKACIJE NA DRUŠTVENIM MREŽAMA NA PROMENU PONAŠANJA POTROŠAČA
Ključne reči:
održiva moda, komuniciranje na društvenim mrežama, promena ponašanja potrošača
Apstrakt
Cilj rada i sprovedenog istraživanja jeste dobijanje uvida u to šta se klasifikuje u održivu modu, koji je njen značaj; zatim kako se ponašaju potrošači i na kojim društvenim mrežama i na koji način je neophodno komunicirati sa njima kako bi se uticalo na njihovu ponašanje i razvijanje svesti o održivosti.
Reference
[1] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
[2] Vogue Business. (2020). Fashion’s circular economy could be worth $5 trillion. Preuzeto sa: https://www.voguebusiness.com/sustainability/fashions-circular-economy-could-be-worth-5-trillion
[3] Koszewska, M. (2019). Circular economy in textiles and fashion - the role of a consumer. Circular Economy in Textiles and Apparel: Processing, Manufacturing, and Design. Lodz, Poland: Lodz University of Technology, Faculty of Management and Production Engineering, Department of Production Management and Logisticsm, 183–184.
[4] Circular Fashion report 2020 – Year Zero. (2020). Preuzeto sa: https://www.cfs.fashion/circular-fashion-report-2020
[5] Dottle, R., & Gu J. (2022). The Global Glut of Clothing Is an Environmental Crisis. Bloomberg. Preuzeto sa: https://www.bloomberg.com/graphics/2022-fashion-industry-
environmental-impact/
[6] Khandual, A. & Pradhan, S. (2018). Fashion Brands and Consumers Approach Towards Sustainable Fashion. U: Fast Fashion, Fashion Brands and Sustainable Consumption. Singapur: Springer, 37-54.
[7] Todeschini, B.V. i sar. (2017, Novembar-Decembar). Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons, Volumen 60 (Izdanje 6), 759-770.
[8] Mandarić, D i sar. (2022, April). The Impact od Fashion Brand Sustainability on Consumer Purchasing Decisions. Journal od Risk and Financial Management, Volumen 15 (Izdanje 176), 1-17
[9] Foroozesh, S. (2021). Sustainabily In The Fashion Industry: Avoiding Communication Landmines. Forbes. Preuzeto sa: https://www.forbes.com/sites/forbesbusinesscouncil/sustainability-in-the-fashion-industry
[10] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
[2] Vogue Business. (2020). Fashion’s circular economy could be worth $5 trillion. Preuzeto sa: https://www.voguebusiness.com/sustainability/fashions-circular-economy-could-be-worth-5-trillion
[3] Koszewska, M. (2019). Circular economy in textiles and fashion - the role of a consumer. Circular Economy in Textiles and Apparel: Processing, Manufacturing, and Design. Lodz, Poland: Lodz University of Technology, Faculty of Management and Production Engineering, Department of Production Management and Logisticsm, 183–184.
[4] Circular Fashion report 2020 – Year Zero. (2020). Preuzeto sa: https://www.cfs.fashion/circular-fashion-report-2020
[5] Dottle, R., & Gu J. (2022). The Global Glut of Clothing Is an Environmental Crisis. Bloomberg. Preuzeto sa: https://www.bloomberg.com/graphics/2022-fashion-industry-
environmental-impact/
[6] Khandual, A. & Pradhan, S. (2018). Fashion Brands and Consumers Approach Towards Sustainable Fashion. U: Fast Fashion, Fashion Brands and Sustainable Consumption. Singapur: Springer, 37-54.
[7] Todeschini, B.V. i sar. (2017, Novembar-Decembar). Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons, Volumen 60 (Izdanje 6), 759-770.
[8] Mandarić, D i sar. (2022, April). The Impact od Fashion Brand Sustainability on Consumer Purchasing Decisions. Journal od Risk and Financial Management, Volumen 15 (Izdanje 176), 1-17
[9] Foroozesh, S. (2021). Sustainabily In The Fashion Industry: Avoiding Communication Landmines. Forbes. Preuzeto sa: https://www.forbes.com/sites/forbesbusinesscouncil/sustainability-in-the-fashion-industry
[10] Mukendi, A i sar. (2019). Sustainable fashion: current and future research directions. European Journal od Marketing, Volumen 54 (Izdanje 11), 2873-2909.
Objavljeno
2022-10-02
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
