ODNOS ORGANIZACIONE POSVEĆENOSTI I BRENDIRANJA ZAPOSLENIH
Ključne reči:
Organizaciona posvećenost, brendiranje zaposlenih, afektivna posvećenost, interno brendiranje
Apstrakt
Cilj rada jeste ispitati uticaj brendiranja zaposlenih na organizacionu posvećenost zaposlenih. Analiza se zasniva na utvrđivanju prirode organizacione posvećenosti i na koji način brendiranje zaposlenih doprinosi različitim komponentama organizacione posvećenosti. Kakav uticaj na različite komponente organizacione posvećenosti ima brendiranje zaposlenih? Da li postoje značajne razlike u odnosu organizacione posvećenosti i brendiranja zaposlenih uzimajući u obzir sociodemografske varijable?
Istraživanje je sprovedeno tokom tokom juna i jula meseca 2019. godine i u njemu je učestvovalo 57 ispitanika. Dobijene informacije su obrađene u statističkom programu IBM SPSS. Rezultati ukazuju da postoji slaba pozitivna veza između afektivne posvećenosti i brendiranja zaposlenih, dok ne postoji statistički značajna veza između brendiranja zaposlenih i kontinualne i normativne posvećenosti.
Reference
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[12] Cvijić M., Tatarski J., Katić I., Vekić A, Borocki J.,:Entrepreneurial Orientation of Public Universities in Republic of Serbia-Empirical Study, Sustainability 2019, Special Issue Towards Resilient Entrepreneurship and Technological Development in Self-Sustainable Economies, 11(6),1509, pp-1-13;https://doi.org/10.3390/su11061509, Received: 26 December 2018 / Revised: 22 February 2019 / Accepted: 9 March 2019 / Published: 13 March 2019
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[15] Katić I., Knežević T., Berber N., Ivanišević, A., & Leber, M. The Impact of Stress on Life, Working, and Management Styles: How to Make an Organization Healthier?. Sustainability 2019 , Special Issue Psychology of Sustainability and Sustainable Development), 11(15), 4026.,pp. 1-14 https://doi.org/10.3390/su11154026, Received: 29 May 2019 / Revised: 8 July 2019 / Accepted: 22 July 2019 / Published: 25 July 2019
[16] Gapp, R., & Merrilees, B. (2006). Important factors to consider when using internal branding as a management strategy: A healthcare case study. Journal of Brand Management.
[17] Aurand, W., Bishop, T. R., & Gorchels, L. (2005). Human resource management's role in internal branding: An opportunity for cross-functional brand message synergy. The Journal of Product and Brand Management.
[18] Drake, S., Gulman, M., Roberts, S. 2005). Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers. Kaplan Publishing.
[19] Ivanišević A., Katić I., Marjan L., Buchmeister B.,: Business plan feedback for cost effective business processes, Advances in Production Engineering & Management, Vol. 11 (2016) br. 3 ISSN 1854-6250 Print, ISSN 1855-6531 Online, pp. 173-183, http://dx.doi.org/10.14743/apem2016.3.218
[20] Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon. (2011). Culture and Age as Moderators in the Corporate Reputation and Loyalty Relationship. Journal of Business Research. 64. 966-972. 10.1016/j.jbusres.2010.11.019.
[21] Biehal, Gabriel & Sheinin, Daniel & Professor, Associate & Marketing, Of & Smith, Robert. (2007). The Influence of Corporate Messages on the Product Portfolio. Journal of Marketing American Marketing Association ISSN. 71. 12-25. 10.1509/jmkg.71.2.12.
[2] Mowday, R. T., Porter, L. W., & Dubin, R. (1974). Unit performance, situational factors and employee attitudes in spatially separated work units. Organizational Behavior and Human Performance.
[3] Zubanov V., Katić, I., GrubićNešić L, Berber N.: The Role of Management Teams in Business Success:Evidence,Inzinerine Ekonomika_Engineering Economics, 2017, Vol.28 No.1, pp 68-78, DOI: DOI: http://dx.doi.org/10.5755/j01.ee.28.1.15132 Print ISSN: 1392-2785 Online ISSN: 2029-5839
[4] Steers, R. M. (1977). Antecedents and outcomes of organizational commitment. Administrative Science Quarterly
[5] Goldsmith, M. (2008). How to Increase Employee Commitment. Harvard Business Review.
[6] Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management.
[7] Caught, K., & Shadur. (2000). The measurement artifact in the organizational commitment questionnaire. Psychological Reports.
[8] Katić I., Ivanišević A.,Grubić Nešić L., Penezić N.: Effects of Sociodemographic Characteristics and Personality Traits on Career Development, The International Journal of Aging and Human Development, DOI: 10.1177/0091415017743008, 0(0) 1–16, Article first published online: November 24, 2017, ISSN: 0091-4150, Online ISSN: 1541-3535 Volume: 87 issue: 2, page(s): 201-216
[9] Morrow, P. C. (1983). Concept redundancy in organizational research: The case of work commitment. Academy of Management Review.
[10] Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology.
[11] Radosavljevic, Z., Cilerdzic, V., & Dragic, M. (2017). Employee organizationalcommitment. International Review.
[12] Cvijić M., Tatarski J., Katić I., Vekić A, Borocki J.,:Entrepreneurial Orientation of Public Universities in Republic of Serbia-Empirical Study, Sustainability 2019, Special Issue Towards Resilient Entrepreneurship and Technological Development in Self-Sustainable Economies, 11(6),1509, pp-1-13;https://doi.org/10.3390/su11061509, Received: 26 December 2018 / Revised: 22 February 2019 / Accepted: 9 March 2019 / Published: 13 March 2019
[13] Wiener, Y. (1982). Commitment in Organization: A Normative View. Academy of Management Review.
[14] Webster, C. (1992). What kind of marketing culture exists in your service firm? An audit. Journal of Services Marketing.
[15] Katić I., Knežević T., Berber N., Ivanišević, A., & Leber, M. The Impact of Stress on Life, Working, and Management Styles: How to Make an Organization Healthier?. Sustainability 2019 , Special Issue Psychology of Sustainability and Sustainable Development), 11(15), 4026.,pp. 1-14 https://doi.org/10.3390/su11154026, Received: 29 May 2019 / Revised: 8 July 2019 / Accepted: 22 July 2019 / Published: 25 July 2019
[16] Gapp, R., & Merrilees, B. (2006). Important factors to consider when using internal branding as a management strategy: A healthcare case study. Journal of Brand Management.
[17] Aurand, W., Bishop, T. R., & Gorchels, L. (2005). Human resource management's role in internal branding: An opportunity for cross-functional brand message synergy. The Journal of Product and Brand Management.
[18] Drake, S., Gulman, M., Roberts, S. 2005). Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers. Kaplan Publishing.
[19] Ivanišević A., Katić I., Marjan L., Buchmeister B.,: Business plan feedback for cost effective business processes, Advances in Production Engineering & Management, Vol. 11 (2016) br. 3 ISSN 1854-6250 Print, ISSN 1855-6531 Online, pp. 173-183, http://dx.doi.org/10.14743/apem2016.3.218
[20] Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon. (2011). Culture and Age as Moderators in the Corporate Reputation and Loyalty Relationship. Journal of Business Research. 64. 966-972. 10.1016/j.jbusres.2010.11.019.
[21] Biehal, Gabriel & Sheinin, Daniel & Professor, Associate & Marketing, Of & Smith, Robert. (2007). The Influence of Corporate Messages on the Product Portfolio. Journal of Marketing American Marketing Association ISSN. 71. 12-25. 10.1509/jmkg.71.2.12.
Objavljeno
2020-12-06
Sekcija
Industrijsko inženjerstvo i inženjerski menadžment
