Subject: Strategic industrial marketing management (17 - IM2807)

Basic Information

Scientific or art field:Proizvodni i uslužni sistemi, organizacija i menadžment
Course specification

Course is active from 01.10.2013..

The objective of this course is to raise the level of existing knowledge in the field of engineering marketing and its degree of usability in the decision-making process, enabling students to independently create marketing plans, develop strategies, organize and control marketing activities. The objective of the course is that the graduate engineer of management master the methods and techniques of strategic marketing planning, implementation and evaluation.
Students will be able to plan and manage, to make a strategy choice, organization and control of marketing activities, and the use of methods, techniques and skills for raising the level of competitive advantage. The graduated engineer of management acquires the competencies to manage the process of marketing planning, implementation and evaluation, as well as the implementation of marketing plans, as key strategic decision-making tools.
Marketing concept of value delivery; Strategic and operational marketing management; Advanced market analysis - benchmarking; Development of marketing strategies: planning, decision making, organization and control; Determinants of marketing planning and types of plans; Managing the decision-making process in marketing; Organizing marketing activities; Customer Relationship Management (CRM); Measuring customer satisfaction and loyalty; Managing user experience and creating value; Integrated marketing communications plan; Control and measurement of the effects of marketing activities; Strategic branding.
Classes on this course includes lectures and auditory exercises. In the lectures, students gain knowledge of the theoretical bases of strategic marketing management and its importance for industry. During the auditory exercises, work in groups is encouraged, as well as solving the practical examples and case studies, with special emphasis on interactive work with students and encouraging individual and team creative solutions.
Nikolić T. S.Strateški marketing menadžment, elektronska skripta2016Fakultet tehničkih nauka Novi SadSerbian language
Živković, Z., Nikolić, S., Doroslovački, R., Lalić, B., Stanković, J., Živković, T.Fostering creativity by a specially designed Doris tool2015Thinking Skills and Creativity, Vol.17, pp. 132-148, ISSN 1871-1871English
Dejanović, A., Nikolić, S., Stanković, J.Integral Model of Strategic Management: Identification of Potential Synergies2015Acta Polytechnica Hungarica Vol. 12, No. 8, pp. 115-133, ISSN: 1785-8860English
Ćelić Đ.Priručnik za izradu marketing planova, elektronska skripta2015Fakultet tehničkih nauka Novi SadSerbian language
McDonald, M.; Wilson, H.Marketing Plans: How to prepare them, how to use them2011 Wiley, UKEnglish
Wilson, R. M. S. and Gilligan,C.Strategic Marketing Management: Planing, implementation and control2005Elsevier, AmsterdamEnglish
Nikolić, S., i dr.Ekološki marketing menadžment: savremena de(kon)strukcija2017Fakultet tehničkih nauka, Novi SadSerbian language
Nikolić, T.S., Stanković J., Dejanović A.Brend menadžment: savremena a(tra)kcija2015Fakultet tehničkih nauka, Novi SadSerbian language
Course activity Pre-examination ObligationsNumber of points
Exercise attendanceYesYes5.00
Lecture attendanceYesYes5.00
Term paperYesYes20.00
Oral part of the examNoYes50.00
Name and surnameForm of classes
Missing picture!

Ćelić Đorđe
Associate Professor

Missing picture!

Spajić Jelena
Assistant Professor

Practical classes