Enabling students to appreciate, create and creatively use value judgment of the sentiment in all forms of visual communications, and especially in the media such as: sound, video/movie, multimedia, internet and virtual reality. Development of the skills for forming the judgment of aesthetic evaluation of visual impression through empathy process about categories such as: harmony, wholeness, beauty, sublimity, gracefulness, amusement…

To apply acquired knowledge in the further educational process as well as in the future professional work.

Concept, definition and importance of aesthetics in visual communications; factors of sentiment judgment: objective and subjective, conscious and unconscious; aesthetic phenomena of bad taste: kitsch, camp and trash; universal principles of aesthetics of visual communications: rational-cognitive and principles of unconscious factors; Rationally cognitive: mathematical and geometric based on the golden section, geometric transformations etc. Principles of unconscious factors: archetypes, gestalt, immersion, 3D illusions… Aesthetics of graphics: technical aspects, the elements (line, figure, form, movement, texture and color) and principles (projection, balance, proportion, rhythm, emphasis and unity) of graphic expression; aesthetic characteristics and theories of color perceptions; types of projections and their use in visual aesthetics.

Lectures, Computer Practice. Consultations.